http://hifsales.com/wp-content/uploads/2013/04/HIF-Logo.jpg 0 0 MCJensen http://hifsales.com/wp-content/uploads/2013/04/HIF-Logo.jpg MCJensen2012-02-09 20:34:002012-02-09 20:34:00Truth or Dare
It’s a funny thing that happens when you tell thetruth. People tend to believe you. Can you see the importance of truth tellingwhen your furniture store promotes or hosts a special event? Believe me when I tell you, I have had a clientwho wanted to retire Bob who had been with their business for 7 years. But, to tell the truth it was really 35years, dog years that is, because Bob was their dog!
The worst thing you can do is make up some false reason todo a promotional event. It’s simply notbelievable. The truth always paysoff. Here are some helpful hints fortruthful promotions
· Be realistic as you analyze your currentsituation
· Get advice or a fresh set of eyes andcome up with a compelling story
· Attach urgency to your story. It won’t be this way forever
Facts tell but stories sell, and remember that truthfulstories sell the best. For any help,feel free to contact us.